Branding for health

How health & wellness companies are leveraging brand strategies to get highly engaged customers in 21 days or less

We’ll help you create actionable steps to stand out from the crowd and position your brand to win more customers

Attract more customers with less effort

Looking to breathe new life into a tired brand?

It’s time to leave behind:
→ Wasted money on digital ads that aren’t converting spectacularly
→ Weak branding that has no appeal to ideal customers
→ Stress, uncertainty and anxiety from hours of trial & error

Holistic brand strategy

Begin with the end in mind

A strong and healthy brand starts with cultivating a solid foundation to build all branding and marketing efforts—approaching business goals through a strategy-first lens.

By getting clarity on the brand and the customer, the messaging becomes sharp like the tip of a spear, cutting through the noise in the marketplace—ultimately leading to a more profitable business.

Focused Brand

Uncovering brand essence and how it differs from other brands to position the brand as the obvious choice for customers

Clear Goals

Short-term and long-term strategy development and execution to connect the brand to the customer

Ideal Customers

Going deep to uncover the ideal customer’s deepest and most primal desires—their fears, hopes, wishes and dreams
Case study – The Collagen Co.

Meet Josh, Izaak and Lachlan

Before working with us, the boys at The Collagen Co. were operating under an old brand and were hesitant on whether to rebrand their new range of products. They felt lost in the creative department—stating that their initial concepts lacked life and individuality.

Our brand strategy and identity process helped:
✓ Provide clarity and reassurance on making the decision to rebrand
✓ Push their ambitious vision into the right direction
✓ Grow their revenue by 6x

They made more revenue than they had in the previous financial year—all within 2 months of launching their new brand.

The Collagen Co. has built a successful business in Australia and is now looking to take the brand overseas.

Click on video above to watch their testimonial
Case study – la revo

Meet Leonie

Before working with us, Leonie tried freelancers on Upwork to build her new e-commerce health brand. The results were below average, unemotional and disconnected. She wasted money & time on efforts that didn’t get her closer to realising her vision for the brand.

Our brand strategy and identity process fixed Leonie’s:
✓ Brand visual identity that made her brand unique and recognisable
✓ Connected her brand to her dream customers
✓ Step-by-step process so she knew exactly what to do

With a defined, unique and memorable brand ready to go, Leonie is taking the next steps to realise her vision of building a global health and wellness brand.

Click on video above to watch Leonie’s testimonial

What our clients say

Evan Telfer
Really pleased with the output that Eric and his team delivered for us. As a new business, responsiveness is everything and his service level well and truly exceeded all expectations.

Despite the fact that our industry context was a new challenge for the Lumin Studio team, the guys went above and beyond to deliver to brief whilst meeting our (at times) ‘challenging’ schedule.

Can’t thank you enough for your output, guys. Big thanks.

Lachlan Arter
Eric has been fantastic to work with for all our design needs from our logo, packaging and website design! Always has everything completed on time and everything is to the highest of quality, very detailed and thought out with a great vision. Highly recommend Lumin Studio for any design work.

Ed Sill
The first draft of information provided came in at such a high standard that we were immediately just tinkering around the edges. The heavy lifting had already been done. Quick, efficient and self reliant.

Izaak Woodley
Eric has been an absolute pleasure to work. He has assisted with packaging and website design, as well as a complete re-brand under very short notice! Great communication through the whole process and really gets to know what you are seeking from both a business and personal level. Would highly recommended for all design needs!

Imogen Micklewright-Hill
We had a great experience working with Eric on the rebranding of our agency. From beginning to end Eric was clear, dedicated and extremely professional. We are very pleased with our new visual direction especially as we were vague with what we wanted and needed fresh ideas! Looking forward to working with Eric again.

Matt Slade
I couldn’t be happier with the standard and quality of Eric’s creative work. I can’t recommend him highly enough.

David Rennex
Lumin Studio are creative branding experts. Eric delivered my project on time with professional branding concepts. Highly recommend.

Jordan Mason
Have worked with Eric on multiple projects. Very positive experience each time. He is thorough, professional and always finish with a quality product.

Simon Pratt
Wow, an absolute pleasure working with Eric and the team from Lumin. A complete breath of fresh air to deal with someone that just got it. Could not recommend more. Well done and thank again for everything.

Click here to read more reviews from satisfied clients on Google.
100% satisfaction guarantee

Fully committed

​We hold ourselves to high standards and tenacious dedication, offering to have your brand strategy to you in 21 days or all your money back.

Structured five-step process

How we transform the way the world sees your brand

We’ve developed a framework that allows us to turn ambitious ideas into reality.

1. Live Strategy Workshop

With you at every step of the way, guiding you through the entire process with clear milestones so your experience is easy, engaging, transparent and on-time.

2. Brand Personality

Uncovering how you'd like to be described by your customer and what you want your brand to be known for.

3. Customer Profiles

Create a narrative that help establish why your solutions will be relevant to your customer.

4. Goal Prioritisation

Prioritising tasks that will generate awareness, grow revenue and help make operations more efficient.

5. Brand Strategy Workshop Document

We put it all together in a print ready document that is simple, visual, actionable and easy to understand.

No more exhaustion of doing business in a crowded market

Make your brand unique in a sea of “me-too” competitors

Please note: We have very limited spots available for August and only take on a few projects at a time—ensuring that each client gets their deserved attention.

Frequently asked questions

What happens after brand strategy?

After we’ve created the strategic roadmap to set you apart in your market, we offer brand identity and creative design execution in-house for a full-service branding experience.

We’ll transform your strategy into reality through detailed, strategic design execution across every customer touchpoint.

You can think of strategy as the map, and design as the car. We first create your map and then suggest hand-picked car options to get you to your final destination.

Can we hire Lumin to just design our logo or branding?

We strongly believe that a holistic brand strategy is vital to equipping you with all the right tools you need to see a long-lasting return on your investment. For this reason, we do not offer brand identity without strategy.

However, we do offer strategy without brand identity.

Can we pay in installments?

Yes. Brand strategy projects are billed in two payments.

Typical design execution projects require a 50% deposit to save your spot, with the remainder billed across the duration of the project.

Can you help us in 'x' industry?

Our typical clients are in the health industry, like: D2c for FMCG health brands, allied health services, wellness practices, fitness studios and biotech companies.

However, if your brand is on a mission to create a healthier society, we’d love to hear from you.

Can we still work together if we're not in Melbourne?

Yes. The workshop will be conducted through Zoom meetings. We’re good to go as long as you have Internet and a laptop.

Can you guarantee success from doing brand strategy?

Nothing can absolutely prevent your company from failing, but having a plan can help reduce your risks. Brands with a plan have better chances of success than those that skipped the brand strategy process.

Not sure if we’re the right fit?

Book a free 15 minute chat with Eric, Creative Director for Lumin Studio, and get the clarity you need so you don’t miss out on this opportunity.

© Lumin Studio 2021 | Melbourne, Australia