Attention: Aussie Small Business Owners

How successful entrepreneurs are using long-term strategies to grow their company

Actionable steps that small business owners can implement to help them overcome obstacles and forge their way to entrepreneurial success

Discover the step-by-step process we use to create a simple yet powerful brand strategy that you’ll actually use

Helping companies solve their branding and marketing problems

The daily grind

How many times have you heard that you need to start working on your business to grow? But when you’re always stuck in the day-to-day operations, that’s easier said than done.

Successful entrepreneurs are the ones who have been able to transition from from working in their business to working on their business. But how do you go about crossing this bridge?

Begin with the end in mind

Small business owners are rarely short of ideas, but almost always short on resources – both human and financial. Creating clarity of goals is a key success factor in balancing constraints and successfully growing a business.

In two words: brand strategy.

Creating a brand strategy is like having a blueprint before you build a house. It starts with a solid foundation in which all of your branding and marketing efforts are built upon.

By getting clear on strategy, you’re able to identify high-leverage activities to achieve business outcomes — going from “we’re all over the place” to “we know exactly what we need to do”

Discover the step-by-step process we use to create a simple yet powerful brand strategy that you’ll actually use

Creating clarity

Enter Lumin Studio. Armed with years of working with companies across all industries and sectors, we work with business owners to identify the branding issues facing their company and help set up effective strategies to create a path to a sustainable long-term business.

We do this by getting clarity and alignment on the 3 pillars of your company. That is understanding ‘who’ your brand is and ‘who’ your customer is. Everything else we create is dropping a drawbridge to connect the two.

1. Your Brand

Digging deep to uncover your brand’s essence, its position and how it differs from other brands.

2. Your Goals

Short-term and long-term strategy development and execution.

3. Your Target Market

Establishing your ideal customer and why they should buy from you.

Discover the step-by-step process we use to create a simple yet powerful brand strategy that you’ll actually use

Do I need a brand strategy?

Nearly every company is battling huge strategic challenges, often with a need to refine its purpose, identity, strategy, model, and structure. A common reason for failure we see is that owners often don’t know – and sometimes do not want to know – about hidden barriers that stand in the way of their company’s transformation.
But in order for any business to survive, leaders must confront the reality of their competitive environment and the hidden barriers that make their company ineffective.

This being the case, the question is less likely to be “Do I need a brand strategy?” and is more likely to be “Can I meet my business objectives without a clearly defined brand strategy?”

Best case

"We know exactly what we need to do."

You're able to prioritise problems based on size, potential impact, and urgency.

You're aware of all possible solutions and can clearly see the best option to execute on.

Clear strategic messaging makes it easier to sway customers in your direction.

Customers are far more inclined to a premium because they know why you're better and willing to pay for it.

Neutral Case

"We're doing okay."

The market may not have a consistent view or impression of your product and brand, but in general, you think it’s positive.

You haven’t thought a lot about branding because it doesn’t necessarily seem relevant, but you admit that you can do a better job of communicating consistently with the market.

You’re not helping yourself but you’re not hurting yourself either.

Worst Case

"We're all over the place."

You don’t have a plan in place and it shows. It’s more difficult to connect with customers and convince them to buy.

Your online campaigns are getting low conversions and you're not sure why.

Customers aren't engaging with your content because there's no differentiation.

They don’t have an impression of your product or why it’s better than your competitor's.

What you do, what you say and how you say it contradicts each other and confuses your customers.

Competitors typically have an easier time acquiring customers.

Discover the step-by-step process we use to create a simple yet powerful brand strategy that you’ll actually use

How we will work with you

We’ve developed a framework that breaks down complex matters into very simple steps and processes.

Live Strategy Workshop

We'll work closely with you from start to finish, guiding you through the entire process with clear milestones so your experience is easy, engaging, and enjoyable.


A deep understanding of your business to help us better deliver an effective brand strategy. During this part of our process, we actively listen and work to understand your needs.

Brand Personality

How would you like to be described by your customer and what do you want your brand to be known for?

Customer Profiles

Create a narrative that help establish why your solutions will be relevant to your customer.

Awareness Goals

Prioritising tasks that will generate awareness about your company. This extends across communications, marketing and advertising.

Revenue Goals

Prioritising tasks that will generate and grow revenue. This includes a variety of things and is not exclusive to product or service.

Efficiency Goals

Prioritising tasks that will help make operations more efficient, including be tools, software or processes that will help reduce time, cost and effort.

User Journey Mapping

A diagram that visually illustrates your customer interacting with your brand, starting with initial contact or discovery, and continuing through the process of engagement into long-term loyalty and advocacy.

Brand Strategy Workshop Document

We bring it all together after all the brainstorming sessions in the form a print ready document that is simple, visual, actionable and easy to understand.

Discover the step-by-step process we use to create a simple yet powerful brand strategy that you’ll actually use

Don’t take our word for it

We believe that what is said about us is ten thousand times more powerful than us saying it. Hear and read from other entrepreneurs who have been there before and what they made of their experience working with us.

Discover the step-by-step process we use to create a simple yet powerful brand strategy that you’ll actually use

This strategy is for you if...

✅ Your marketing campaigns are performing poorly

✅ You have holes in your current branding and marketing efforts

✅ Your brand looks tired, all over the place or boring

✅ You want to solve bigger problems

Don't take this strategy if...

❌ You’re looking for short-term wins

❌ You feel it isn’t worth the time and money

❌ You’re not willing to change

❌ You’re happy with where you currently are

Having doubts?

Then don’t apply. The last thing we want is for you to make a decision you’re not comfortable with. Why not check out our FREE DIY Brand Strategy Toolkit instead?

Our guarantee

We promise to build you a strategy to give you the clarity and confidence to take your brand to market to execute. If you feel that it wasn’t worth your time after the first phase of our brand strategy session, we’ll give you all your money back.

Discover the step-by-step process we use to create a simple yet powerful brand strategy that you’ll actually use

Frequently asked questions


Brand strategy = clarity.

If you get the strategy right, then everything else that follows (logo, website, marketing, etc) will all be aligned.

How much will it cost?

A one-time investment of $4,000 + GST.

Is it worth it?

The notion of leaning in and committing to growth, means the strategy, a $4,000 workshop, is not for everyone. It’s for entrepreneurs who want to create change and lead.

What if I don’t have that much budget?

The reality is that some stages of companies can’t justify the budget for a strategy workshop.

If this is the case, simplify the demands for your project. Rather than developing a brand strategy, you might simply refine your positioning to engage the market. Or rather than creating a strategically directed brand identity, you might look at redesigning your logo and brand colours to appear more professional and appeal to your target audience at a surface level.

This approach is unlikely to assist you in taking significant steps to develop a brand to drive your business. But if done correctly, it may help you get to the next stage where you may well be able to justify the branding project spend.

If you’re not ready for the investment, try our FREE DIY Brand Strategy Toolkit instead.

Agency x can do it for much cheaper.

It may seem cheaper, but at what cost?

Over the years, we’ve spoken to many clients who have been convinced by agencies hungry for work that there is a cheaper way to do things, only to realise at the end of the process that the work is unable to achieve the business’s goals.

These clients find themselves in an even worse position, having spent a large chunk of the budget they have, with three months of time-frame gone and being no closer to the endpoint they need to get to.

Why should I work with you?

Freelancers offer low-cost design ‘solutions’ and fast turnarounds, but tend to focus on the design execution and forget about asking the important key questions.

A larger agency may suit your branding needs. Equipped with more resources and talent, they’re invaluable for in-depth projects that require a range of skillsets. However, that usually comes a higher cost to cover the agency’s overheads and longer waiting time compared to a freelancer. Global companies that can’t afford to get their branding wrong are prone to have larger budgets and engage bigger agencies. If that’s not your company though, there is another option.

That’s where we come in — big enough to specialise, small enough to care.

Our holistic approach means we focus on big picture, whilst working closely with you on time, on budget, and on value.

Can we still work with you if we're not Melbourne based?

Yes! The workshop will be conducted through Zoom meetings. We’re good to go as long as you have Internet and a laptop.

Can you guarantee success from doing brand strategy?

Nothing can absolutely prevent your company from failing, but having a plan can help reduce your risks. Brands with a plan have better chances of success than those that skipped the brand strategy process.

Why should I take the time to do this?

Let us save you time by building your strategy for you, so you can keep doing what you do best – running your business.

When should I start thinking about my brand strategy?

It’s never too early or too late to plan, set goals and do things better.

What happens after brand strategy?

Once the strategy is in motion, it’s important to continually test, evaluate and revise.

Identify what’s working, what to do more of, what to quit doing and be willing to adapt to change.

What deliverables can we work on after strategy?

This depends on which branding/marketing efforts make the most sense to pursue combined with your budget to roll out your brand to market.

The natural progression is brand identity, website, followed by ways to boost digital presence.

Why should we trust you?

We believe that what is said about us is ten thousand times more powerful than us saying it. Click here to listen to our satisfied clients tell their stories of working with us.

Discover the step-by-step process we use to create a simple yet powerful brand strategy that you’ll actually use

Not sure if we’re the right fit?

You’ve made it this far down. Why not take the extra time to schedule a quick call so you don’t leave with questions?

Book a free 15 minute chat with Eric, Creative Director for Lumin Studio, and get the clarity you need so you don’t miss out on this opportunity.

Ready to transform your company?

Please note: We have very limited spots available for June and only take on a few projects at a time to ensure that each client gets their deserved attention, so please only reply if you’re serious.