How successful entrepreneurs are using long-term strategies to grow their company

Brand strategy = clarity.

If you get the strategy right, then everything else that follows (logo, website, marketing, etc) will all be aligned.

A one-time investment of $4,000 + GST.

The notion of leaning in and committing to growth, means the strategy, a $4,000 workshop, is not for everyone. It’s for entrepreneurs who want to create change and lead.

The reality is that some stages of companies can’t justify the budget for a strategy workshop.

If this is the case, simplify the demands for your project. Rather than developing a brand strategy, you might simply refine your positioning to engage the market. Or rather than creating a strategically directed brand identity, you might look at redesigning your logo and brand colours to appear more professional and appeal to your target audience at a surface level.

This approach is unlikely to assist you in taking significant steps to develop a brand to drive your business. But if done correctly, it may help you get to the next stage where you may well be able to justify the branding project spend.

If you’re not ready for the investment, try our FREE DIY Brand Strategy Toolkit instead.

It may seem cheaper, but at what cost?

Over the years, we’ve spoken to many clients who have been convinced by agencies hungry for work that there is a cheaper way to do things, only to realise at the end of the process that the work is unable to achieve the business’s goals.

These clients find themselves in an even worse position, having spent a large chunk of the budget they have, with three months of time-frame gone and being no closer to the endpoint they need to get to.

Freelancers offer low-cost design ‘solutions’ and fast turnarounds, but tend to focus on the design execution and forget about asking the important key questions.

A larger agency may suit your branding needs. Equipped with more resources and talent, they’re invaluable for in-depth projects that require a range of skillsets. However, that usually comes a higher cost to cover the agency’s overheads and longer waiting time compared to a freelancer. Global companies that can’t afford to get their branding wrong are prone to have larger budgets and engage bigger agencies. If that’s not your company though, there is another option.

That’s where we come in — big enough to specialise, small enough to care.

Our holistic approach means we focus on big picture, whilst working closely with you on time, on budget, and on value.

Yes! The workshop will be conducted through Zoom meetings. We’re good to go as long as you have Internet and a laptop.

Nothing can absolutely prevent your company from failing, but having a plan can help reduce your risks. Brands with a plan have better chances of success than those that skipped the brand strategy process.

Let us save you time by building your strategy for you, so you can keep doing what you do best – running your business.

It’s never too early or too late to plan, set goals and do things better.

Once the strategy is in motion, it’s important to continually test, evaluate and revise.

Identify what’s working, what to do more of, what to quit doing and be willing to adapt to change.

This depends on which branding/marketing efforts make the most sense to pursue combined with your budget to roll out your brand to market.

The natural progression is brand identity, website, followed by ways to boost digital presence.

We believe that what is said about us is ten thousand times more powerful than us saying it. Click here to listen to our satisfied clients tell their stories of working with us.