Melbourne and Regional Development Group

Client: Melbourne and Regional Development Group
Services: Creative direction, brand identity

MRDG’s main objective is on delivering risk-controlled development activities that generate strong returns for investors.

Our creative executions strips it back to the bare essentials, depicting MRDG as a brand focused on this key objective. The branding is clean and simple, yet modern and bold. The tidy concept also ties back to the company’s value on trust and transparency, by conveying a no-fuss look and feel.

Sticking with a classic charcoal and white palette, the brand remains confident amongst its competitor market.