Client: Melbourne and Regional Development Group
Services: Creative direction, brand identity
MRDG creates and manages portfolios of developments for investors. With business growth plans in place – our challenge was to create a brand that was bold and exciting, yet professional and trustworthy.
To achieve that, we stripped things back to their bare essentials. Bold, clean typography and a neutral colour palette helped to convey an air of no-fuss confidence. The result is a minimal visual brand that stands strong against competitors.
