Client: Pratt Hospitality Group
Services: Creative direction, brand identity
Photography: Longboy Media
Melbourne has a thriving bar scene, which means establishing distinctiveness is crucial to success. With three venues across the city and big plans for the future, Pratt Hospitality Group needed a rebrand that reflected its growing ambitions.
We created a visual identity that embodied the personality of its bars and clientele: refined and sophisticated, but with a unique Melbourne edge.