Client: Silvercloud Advisory
Services: Creative direction, brand identity, website
With a new company name and revamped range of services, Silvercloud Advisory required a unifying visual identity that could better communicate their values and help them grow.
The new brand needed to portray the advisory firm as strategic and trustworthy. Our square logomark emphasised structure and balance, while contour patterns on the website acted as a visual metaphor for how Silvercloud operates: with efficiency and fluidity. The result is an identity that can evolve with the business.