The Blacksmith is a cocktail bar steeped in history. Everything from its name and interior to the old classic drinks it serves play on its origins: a former ironmonger shop dating back to the 1920s.
The brief was for a brand identity that celebrated this heritage. We researched the history of the area and collated elements to inform our visual thinking. The logo, with its subtle flourishes, is inspired by the traditional hand painted signage of the era. A rich forest green and gold colour palette was chosen to allude to the sophisticated hospitality experience customers could expect.