The Collagen Co. had a vision for a modern brand that was equally health and beauty focussed. We worked with the team to develop a brand strategy that would speak to audiences and work effectively across the customer journey.
Our visual thinking was informed by the brand story. We used vibrant colours to reflect the energy of the target audience, while a range of typographic treatments injected character to the brand. As a result, The Collagen Co. sold out its entire first run of products and now have plans to further expand their product range.