Become the brand that stands out in a saturated market through on-point strategy and high-impact design

We’ll help you transform your brand to gain a competitive edge and position your brand to win more customers

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Attract more customers with less effort

Looking to breathe new life into a tired brand?

It’s time to leave behind:
→ Failing to differentiate from the competition
→ Bland and boring aesthetic that doesn’t resonate with ideal customers
→ Embarrassment from looking behind the times

Breaking the mould with a bolder aesthetic

Begin with the end in mind

A strong and healthy brand starts with cultivating a solid foundation to build all branding and marketing efforts—approaching business goals through a strategy-first lens.

By getting clarity on the brand and the customer, the messaging becomes sharp like the tip of a spear, cutting through the noise in the marketplace—ultimately leading to a more profitable business.

Focused Brand

Uncovering brand essence and how it differs from other brands to position the brand as the obvious choice for customers

Clear Goals

Short-term and long-term strategy development and execution to connect the brand to the customer

Ideal Customers

Going deep to uncover the ideal customer’s deepest and most primal desires—their fears, hopes, wishes and dreams and how the brand solves their problems
Case study – The Collagen Co.

Increased their revenue by 6x

Before working with us, the boys at The Collagen Co. were operating under an old brand and were hesitant on whether to rebrand their new range of products. They felt lost in the creative department—stating that their initial concepts lacked life and individuality.

Our brand strategy and identity process helped:
✓ Provide clarity and reassurance on making the decision to rebrand
✓ Push their ambitious vision into the right direction
✓ Grow their revenue by 6x

They made more revenue than they had in the previous financial year—all within 2 months of launching their new brand.

The Collagen Co. has built a successful business in Australia and is now looking to take the brand overseas.

Click on video above to watch their testimonial
Case study – la revo

Went from “we’re all over the place” to “we know exactly what to do”

Before working with us, Leonie tried freelancers on Upwork to build her new e-commerce health brand. The results were below average, unemotional and disconnected. She wasted money & time on efforts that didn’t get her closer to realising her vision for the brand.

Our brand strategy and identity process fixed Leonie’s:
✓ Brand visual identity that made her brand unique and recognisable
✓ Connected her brand to her dream customers
✓ Step-by-step process that guided her throughout the branding process

With a defined, unique and memorable brand ready to go, Leonie is taking the next steps to realise her vision of building a global health and wellness brand.

Click on video above to watch Leonie’s testimonial
Testimonials

What our clients say

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Evan Telfer
Really pleased with the output that Eric and his team delivered for us. As a new business, responsiveness is everything and his service level well and truly exceeded all expectations.

Despite the fact that our industry context was a new challenge for the Lumin Studio team, the guys went above and beyond to deliver to brief whilst meeting our (at times) ‘challenging’ schedule.

Can’t thank you enough for your output, guys. Big thanks.

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Lachlan Arter
Eric has been fantastic to work with for all our design needs from our logo, packaging and website design! Always has everything completed on time and everything is to the highest of quality, very detailed and thought out with a great vision. Highly recommend Lumin Studio for any design work.

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Ed Sill
The first draft of information provided came in at such a high standard that we were immediately just tinkering around the edges. The heavy lifting had already been done. Quick, efficient and self reliant.

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Izaak Woodley
Eric has been an absolute pleasure to work. He has assisted with packaging and website design, as well as a complete re-brand under very short notice! Great communication through the whole process and really gets to know what you are seeking from both a business and personal level. Would highly recommended for all design needs!

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Imogen Micklewright-Hill
We had a great experience working with Eric on the rebranding of our agency. From beginning to end Eric was clear, dedicated and extremely professional. We are very pleased with our new visual direction especially as we were vague with what we wanted and needed fresh ideas! Looking forward to working with Eric again.

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Matt Slade
I couldn’t be happier with the standard and quality of Eric’s creative work. I can’t recommend him highly enough.

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David Rennex
Lumin Studio are creative branding experts. Eric delivered my project on time with professional branding concepts. Highly recommend.

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Jordan Mason
Have worked with Eric on multiple projects. Very positive experience each time. He is thorough, professional and always finish with a quality product.

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Simon Pratt
Wow, an absolute pleasure working with Eric and the team from Lumin. A complete breath of fresh air to deal with someone that just got it. Could not recommend more. Well done and thank again for everything.

Click here to read more reviews from satisfied clients on Google.
Branding services that gets your brand noticed

Transform the way the world sees your brand

Our disciplined brand-building process turns your ambitious vision into a winning execution.

Brand Strategy

Striving to understand your company at a deeper level to establish the core of your brand—bridging the divide between your brand and your ideal customer.

→ Brand Personality

→ Messaging

→ Positioning

→ Competitive Audit

→ Customer Profiling

→ Goal Prioritatisation

Brand Identity

Visual execution of your brand strategy. Designing the tangible elements of your brand that will serve as the foundation for all brand experiences.

→ Logo

→ Typography

→ Colour Palette

→ Pattern Design

→ Texture

→ Tone of Voice

→ Style Guide

No more exhaustion of doing business in a crowded market

Make your brand unique in a sea of “me-too” competitors

Please note: We have very limited spots available for October and only take on a few projects at a time—ensuring that each client gets their deserved attention.

Frequently asked questions

How much and how long?

As with most important questions, the answers are relative. The budget and timeline will depend on the size of your operation and the nature of your challenges.

Large companies with extensive histories and complex offerings require more time and resources than smaller companies with straightforward business models.

Wherever your company falls on the spectrum, we’re happy to provide a free tailored estimate and timeline on enquiry.

How soon can I start?

The start date will depend on our studio’s availability and current workload. When we chat, we’ll discuss a start date that works best for all parties.

Can I hire Lumin Studio to just design our logo or branding?

We strongly believe that a holistic brand strategy is vital to get your branding right and to see a long-lasting return on your investment. For this reason, we do not offer brand identity without brand strategy.

However, we do offer brand strategy without brand identity.

Can I pay in installments?

Yes, we offer payment plans. As a guide, projects require a 50% deposit to reserve your spot, with the remainder billed across the duration of the project.

Can we still work together if we're not based in Melbourne?

Yes. We facilitate remote workshops, presentations, feedback and final signoff through Zoom and email, so we can work with you as long as you have an Internet connection and a laptop.

Not sure if we’re the right fit?

Book a free 15 minute chat with Eric, Creative Director for Lumin Studio, and have all your branding questions answered so you can get clarity on whether we’d be a strategically good fit for your company.